Ditch the Myths and Build a Real Estate Business That Actually Works
New agents are bombarded with advice the minute they pass the test:
👉 “You need a killer logo.”
👉 “Better hire a videographer ASAP.”
👉 “You should order business cards with gold foil and 20 glam headshots.”
👉 “Start a YouTube channel before you even get your first client.”
Hold up.
At Big Frontier Group, we love good branding and slick marketing—but only when the foundation is solid. If you’re new, you don’t need to look successful. You need to get clients.
Here’s a myth-busting breakdown of what new agents think they need vs. what actually moves the needle.
❌ MYTH #1: “I Need a Perfect Brand Before I Start Marketing.”
✅ TRUTH: You need a clear offer and a consistent voice.
Skip the six-month logo design spiral.
Instead:
Tell people what you do
Who you help
Why you care
How to reach you
You can evolve your brand later. Right now, just start showing up.
❌ MYTH #2: “I Need Professional Videos, Listing Photos, and Drone Footage.”
✅ TRUTH: You need a phone, your voice, and a message.
Seriously. Start by:
Recording short, unscripted buyer tips
Filming property walkthroughs with your phone
Showing behind-the-scenes of your day
Authenticity > production. Especially at the beginning.
❌ MYTH #3: “I Need to Be on Every Social Platform.”
✅ TRUTH: You need to master one place your people hang out.
You don’t need to be on TikTok, Instagram, YouTube, LinkedIn, and Pinterest. Pick one that fits your style and your audience.
Then:
Post 2–3 times a week
Talk about local real estate
Engage with real humans
Build momentum
Consistency > reach.
❌ MYTH #4: “I Need Fancy Systems and Expensive Tools.”
✅ TRUTH: You need a CRM, a calendar, and a daily plan.
You don’t need 17 subscriptions.
You need:
A CRM to track your people
A calendar to protect your time
A follow-up plan to stay in touch
We’ll help you set this up in one week—not one year.
❌ MYTH #5: “I Need More Time to Feel Ready.”
✅ TRUTH: You need reps, not research.
You will never feel 100% ready to:
Make that first call
Host that first open house
Show that first property
Ask for that first referral
Start before you feel ready. You’ll grow as you go. We promise.
✅ SO WHAT DO NEW AGENTS ACTUALLY NEED?
Let’s simplify it:
🧰 The Real Starter Kit:
A phone
A list of people you know
A simple message: “I’m in real estate now—and I’m here to help”
A CRM (and someone to teach you how to use it)
A consistent time block for lead gen and follow-up
A mentor or team that actually answers your questions
That’s it. That’s the blueprint.
Everything else is just extra until these pieces are in place.
🧱 Final Word: Don’t Look the Part—Be the Part
You don’t need to “look successful.” You need to be active, honest, and in motion.
At Big Frontier Group, we help agents build the actual foundation of a lasting career. No gimmicks. No fluff. Just systems, support, and results.
🎯 Ready to get started with what actually works?