Find Your Flow, Work Your Strengths, and Stop Forcing What Doesn’t Fit
There’s no one-size-fits-all approach to lead generation. Some agents thrive in fast-paced, direct-contact environments. Others win by nurturing relationships slowly and steadily over time.
At Big Frontier Group, we believe your lead gen strategy should align with your personality, energy, and natural strengths.
In real estate, you’re either:
A Hunter (you go out and get it)
A Farmer (you grow and cultivate it)
Which one are you?
Let’s break it down—side by side—and help you choose the right approach for your business and your brain.
🎯 HUNTER vs. FARMER – Lead Gen Comparison
Mindset
🏹 Hunter: “Let’s go get it now.”
🌾 Farmer: “Let’s grow it over time.”
Lead Source Style
🏹 Hunter: Direct, fast-moving
🌾 Farmer: Relationship-driven, long-term
Tactics That Work Best
🏹 Hunter: Cold calling, door knocking, FSBOs, expireds, open houses
🌾 Farmer: Facebook groups, email newsletters, referrals, content marketing, farming
Follow-Up Rhythm
🏹 Hunter: Immediate, persistent
🌾 Farmer: Consistent, scheduled
Ideal Personality
🏹 Hunter: Bold, outgoing, energized by action
🌾 Farmer: Warm, consistent, strong with systems
Strengths
🏹 Hunter: Speed, confidence, volume
🌾 Farmer: Trust, loyalty, retention
Challenges
🏹 Hunter: Burnout, inconsistent results
🌾 Farmer: Patience required, slower ramp-up
🧠 QUICK QUIZ: What Kind of Lead Generator Are You?
Answer honestly—there’s no wrong style. Circle A or B for each:
1. How do you feel about calling a stranger?
A) Let’s go. I’m ready to pitch.
B) Ugh. Can I text them first?
2. What feels more natural?
A) Walking into a room of strangers and introducing myself
B) Writing a thoughtful message or sending a handwritten note
3. Which sounds more fun?
A) Booking 3 appointments this week through calls and scripts
B) Hosting a coffee meetup for past clients and community members
4. What do you want most?
A) Fast wins and fast action
B) Steady momentum and strong referrals
5. How do you stay energized?
A) Action. Movement. Urgency.
B) Relationships. Systems. Planning.
Mostly A’s? You’re a Hunter
Mostly B’s? You’re a Farmer
Mixed? Great—you can blend strategies!
🧭 Choose Your Path—and Lean In
No matter what kind of agent you are, you need a lead gen strategy that feels good to you so you can stick with it.
If You’re a Hunter:
Commit to daily outreach (calls, texts, DMs)
Use scripts and track your results
Time-block follow-up like your income depends on it—because it does
Be ready to pivot fast
If You’re a Farmer:
Create weekly content (blog, email, posts)
Set up a smart CRM with tag-based follow-up
Build a list you love, and serve them regularly
Be patient—your harvest is coming
🌟 What About Hybrid Agents?
Some of our most successful agents blend both.
Hunt when you’re hungry
Farm for the future
Alternate seasons: “Q1 = hunt mode. Q2 = nurture and grow.”
Delegate the opposite of your strength (hire a dialer or a drip campaign builder)
The key is intentionality. Don’t just dabble in everything. Build a strategy that makes sense.
💬 Final Thought: You Don’t Need to Be Someone Else
Your business should reflect you.
Whether you’re a boots-on-the-ground door knocker or a slow-burn relationship builder, your path to success gets easier when you stop forcing what doesn’t fit.
We’ll help you build a business you actually enjoy.
🎯 Want help designing your perfect lead gen plan?