How Great Agents Turn One Transaction Into a Relationship That Lasts
A closing isn’t the end of a deal—it’s the beginning of a long-term relationship.
At Big Frontier Group, we don’t just celebrate closing day—we build systems that keep clients connected, cared for, and coming back (with referrals in tow). If you’re treating closings like a finish line, you’re leaving future business on the table.
Here’s how to build a lifetime client strategy that feels natural, generous, and effective.
🎉 Step 1: Celebrate the Win (In a Way That Sticks)
Don’t just hand over the keys—make it memorable.
Ideas that go beyond a boring bottle of wine:
A thoughtful, personalized closing gift
A video message or handwritten card
A social media shoutout (with permission)
A framed map of their new neighborhood or land parcel
Be the agent who makes people feel seen—not just sold to.
📅 Step 2: Set a Post-Close Touch Plan in Your CRM
After closing, don’t go silent. Great agents follow up at:
1 week: “How’s the move-in going?”
30 days: “Need any referrals for local services?”
90 days: “Still loving the new place?”
6 months: “Want a quick home value update?”
12 months: “Happy Home-iversary!”
Bonus: Add birthdays, purchase anniversaries, and life event reminders to your CRM.
A relationship you don’t nurture becomes a lead you lose later.
🧰 Step 3: Become Their Go-To Resource for Life
Most clients don’t want to shop around next time—they want to call you. But only if they remember how helpful you were.
Keep being their guide:
Create a “Homeowner Resources” email or webpage with vetted local contractors, inspectors, cleaners, etc.
Send seasonal home maintenance checklists
Host occasional Q&A sessions for past clients
Check in when the market shifts: “Thinking of upsizing, refinancing, or cashing out equity?”
You’re not bothering them—you’re serving them.
📬 Step 4: Stay Social, Not Salesy
Your past clients should see you:
On social media sharing helpful tips and wins
At community events or local fundraisers
In their inbox a few times a year with market updates
Don’t disappear after closing. Stay human, helpful, and visible.
The goal is to feel like a trusted neighbor who just happens to be a kickass agent.
🙌 Step 5: Make Referrals Easy and Appreciated
People love referring agents they trust—especially when you make it easy.
Try this:
“Do you know anyone who could use a resource like me? I’d be honored to help.”
Send a quick text with your contact card attached
Offer small, thoughtful thank-you gifts (local, personal, and not over-the-top)
And always follow up with the client who referred you. That closes the gratitude loop.
🧠 Bonus Strategy: Create a VIP Client Club
Want to really stand out?
Build a simple "Past Client Perks Program":
Early access to off-market listings
Annual real estate portfolio reviews
Invitations to client-only appreciation events
A quarterly VIP newsletter
It’s easy to automate—and powerful for loyalty.
🧱 Final Thought: Repeat Business Is Earned
You worked hard to earn their trust. Now keep it.
At Big Frontier Group, we help agents build businesses that last because of the relationships they nurture—not just the transactions they close.
Close strong. Follow up stronger. And your pipeline will never run dry.