Why Culture Still Matters at a Virtual Brokerage

It’s the question skeptics always ask:

“How can you have a real team culture if you’re all working remotely?”

Here’s our answer, plain and simple:
Culture was never about the office.
It’s about people, leadership, trust, and shared purpose.

At eXp Realty, we’ve traded desks for connection. At Big Frontier Group, we’ve proven that culture doesn’t just survive in a virtual brokerage—it thrives.

Here’s how.

🧱 Culture Isn’t a Building. It’s a Set of Shared Beliefs.

Think about it. Did your last office have:

  • Agents competing instead of collaborating?

  • Managers who were too busy to mentor?

  • A culture of fear, pressure, or burnout?

That’s not culture. That’s infrastructure without connection.

At a virtual brokerage like eXp, we’re forced to be intentional. The culture doesn’t happen by accident—it’s built every day through:

  • How we show up for each other

  • How we lead, communicate, and support

  • What we share, celebrate, and invest in

🤝 How Culture Works at eXp Realty (Yes, Even in 2025)

eXp Realty has no brick-and-mortar offices—but it does have:

  • Slack – for open, real-time collaboration

  • eXp World – for agent-to-agent connections and live broker support

  • Internal supergroups – private training and mastermind access

  • Cloud-based coaching, accountability, and training sessions

It’s not about proximity—it’s about participation.

🧭 What Culture Means at Big Frontier Group

Here’s how we live our values every day—virtually or not:

✅ Daily Slack presence – You’ll never feel alone in a transaction or stuck in the dark
✅ Real mentorship – We walk with you, not above you
✅ Custom systems – We don’t shove agents into cookie-cutter pipelines
✅ Shared wins – We celebrate the first land sale, the tricky buyer win, the hard lesson learned
✅ Radical honesty – No sugar-coating, no fluff
✅ Respect for your life – We believe in freedom, flexibility, and fulfillment

We didn’t join eXp to become robots—we joined to do it our way, with people we trust.

🧠 Does Culture Really Matter for Production?

Absolutely. Studies show agents with strong mentorship, support, and camaraderie:

  • Stay in the industry longer

  • Close more deals

  • Report higher job satisfaction

  • Attract better clients and referrals

When your internal culture is solid, your external reputation grows.

At Big Frontier Group, agents thrive because they’re connected, not controlled.

📣 Culture is an Action, Not a Buzzword

If your brokerage or team isn’t investing in people—what are they even doing?

Culture shows up in:

  • Who calls when your deal falls apart

  • Who teaches you to structure a land offer

  • Who says “take the weekend off—we’ve got your back”

  • Who asks how your kids are doing, even when it’s not in a Slack channel

This is how we lead. This is why we stay.

🎯 Want to Be Part of a Culture That Actually Feels Like Something?

You don’t need another slogan. You need a crew that sees you, supports you, and grows with you.

That’s what we’re building at Big Frontier Group. And if you’re ready to do real estate with heart, with grit, and with a little wild edge—we’d love to talk.

📲 Visit our Join the Team page or reach out directly. Let’s create something worth belonging to.