Other Ways to Make Money in Real Estate (That Actually Work)
We get it.
You’re exhausted from chasing leads who ghost you.
You’re over the awkward intros, the “I’m not interested” hang-ups, and the feeling that you’re always one phone call away from rejection.
So here’s the truth:
You don’t have to cold call to crush it in real estate.
You just need to find the strategy that works for you.
Let’s break down the other (proven) ways to build a thriving real estate business—without spending your life on the phone.
🧲 1. Attraction-Based Marketing
Become the agent people come to—not the one they’re dodging.
How to do it:
Show up online with local tips, not just listings
Create educational posts, videos, or emails that solve real problems
Tell stories about deals, land searches, or clients (with permission!)
Share your knowledge freely—people remember who helped, not who hounded
🛠️ 2. Use a CRM That Actually Does the Work
Your CRM should be more than a glorified contact list. It should:
Remind you who to follow up with
Tag and sort leads by interest and timeline
Automate messages that sound like you
Let your systems do the heavy lifting so your conversations can be the priority—not your cold calls.
💬 3. Use Social Media the Smart Way
You don’t need to be an influencer. You need to be findable, trustworthy, and helpful.
Try this:
Share 3 tips a week on Facebook or IG
Comment on local pages or real estate groups
Post quick updates from showings, land drives, or new listings
🥾 4. Boots-on-the-Ground Lead Gen
Hate phones? Put on your hiking boots.
Old-school still works when done with heart.
Try:
Hosting a neighborhood open house
Posting on coffee shop boards or co-op bulletin walls
Dropping handwritten notes on rural properties
Sponsoring a local event or farmers market booth
Volunteering or joining a service club
🧠 5. Master the “Referral Engine”
When you’re known as the local go-to, you don’t have to chase leads—they find you.
How to build it:
Be genuinely helpful before and after the deal
Ask for introductions, not just “referrals”
Stay top of mind through newsletters, events, and texts
Make it easy to recommend you (hello, saved contact card!)
🧭 Final Word from the Frontier
We’re not saying cold calling is bad—it’s just not for everyone.
If it drains you, bores you, or makes you dread your day, you’ve got other options.
Real estate is a relationship business.
Whether that starts with a handshake, a DM, or a blog post—it’s the trust you build that makes the difference.
So hang up the phone if you need to.
There’s more than one way to make this work.
And we’ll help you find yours.
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