When it comes to growing your real estate business, posting content is only half the game. The other half? Engaging.
Every comment you leave, message you respond to, or post you interact with helps build connection, visibility, and—most importantly—trust. It doesn’t take hours a day. Just a few intentional minutes can seriously move the needle.
Here’s a clear, repeatable system we recommend to all Big Frontier Group agents to turn social platforms into active relationship builders:
✅ Step 1: Review Recent Activity (5–10 Minutes)
Why it matters: You can’t manage what you don’t measure. Take a quick scan to see what’s working.
What to do:
Look at your latest posts, stories, and reels.
Note the number of likes, shares, comments, and views.
Identify content that got traction (ex: “That drone video tour racked up 200 likes—worth repeating!”)
Jot down any unread messages or comments that need replies.
🔍 This is your social “pulse check”—short, simple, and super insightful.
✅ Step 2: Respond to Comments and DMs (10–15 Minutes)
Why it matters: Ignoring comments is like walking away from a handshake. Responding builds real relationships.
What to do:
Reply to every unanswered comment—even if it’s just a heart or a “Thanks, Jane!”
DM back promptly with value: links to listings, next steps, or friendly follow-ups.
Keep your tone warm, upbeat, and in line with our team voice: helpful, not salesy.
💬 Even a quick emoji can keep the conversation alive.
✅ Step 3: Initiate Conversations (10–15 Minutes)
Why it matters: Waiting for people to come to you is a losing strategy. Be the first to say “hey!”
What to do:
Like and reply to comments on other posts—not just your own.
If someone tagged you or your business in a story, react or reply.
Ask open-ended questions: “What’s your dream kitchen look like?”
Drop thoughtful comments that actually sound human. No copy-paste fluff.
🤝 This step builds goodwill and keeps you top-of-mind.
✅ Step 4: Engage with Other Local Accounts (10–15 Minutes)
Why it matters: Supporting others earns you support. This is the long game of local influence.
What to do:
Comment on posts from local businesses, artists, or community groups.
Follow profiles in your market niche—investors, builders, lenders, etc.
Drop likes or comments using relevant hashtags:
#ColoradoHomesForSale#SouthernColoradoLiving#LandAndRanches
📍 The more you give, the more your reach grows. Algorithms love this stuff.
✅ Step 5: Post Something Interactive (Optional, 5–10 Minutes)
Why it matters: Engagement skyrockets when you ask for it.
What to do:
Toss up a poll or question in your Stories:
“Would you rather have A: Mountain views or B: Big backyard?”Post a “this or that,” a local event shoutout, or a BTS sneak peek.
Follow up with everyone who taps, votes, or reacts.
📲 Don’t just post content—start conversations.
✅ Step 6: Monitor Insights (5 Minutes)
Why it matters: Strategy beats luck. Look at the numbers.
What to do:
Peek at Facebook/Instagram insights for engagement rate, reach, and top posts.
Ask: What’s getting shared? What’s flopping?
Notice patterns: “Client testimonials = more reach,” or “Reels do better than photo posts.”
📈 Data helps you double down on what works.
✅ Step 7: Stick to a Schedule (5 Minutes to Plan, Ongoing to Follow)
Why it matters: Sporadic = forgettable. Consistency = credibility.
What to do:
Block 30 minutes daily to check in (morning + evening split works great).
Set reminders for active campaigns, open houses, or big content drops.
Celebrate milestones with a post: “We just hit 1,000 followers!” or “Thanks for all the ❤️ on our new listing!”
⏰ Social media momentum is built on rhythm—not random bursts.
💡 Bonus Power Moves:
Use Instagram’s “Saved Replies” to answer FAQs in seconds.
Re-share kind comments to your Stories with a thank-you.
Keep a short list of go-to hashtags to mix into your posts.
Final Thought:
You don’t need to be glued to your phone. You just need to show up on purpose.
Think of social media like real estate farming—it’s about consistency, presence, and generosity. And it works best when you’re being yourself.
If you need help refining your voice, message us anytime—we’re happy to walk you through it.