If you’re a newly licensed or soon-to-be real estate agent, building your online presence is one of the smartest moves you can make—and it starts with growing your Facebook Business Page strategically. Rather than inviting everyone on your friends list, focus on the connections most likely to help you grow your visibility, spark engagement, and generate business.
Here’s how to identify the best people to invite:
1. Local Connections
Start with friends and contacts who live in the areas where you plan to serve clients. Wherever you are in Colorado, local followers are the most likely to like, share, and comment on your posts—and refer people your way.
2. Industry Professionals
Think mortgage lenders, title reps, home inspectors, stagers, and contractors. As a new agent, these are people you want in your network—and having them follow your page builds visibility and creates opportunity for future referrals and collaboration. If you’re building your preferred vendor team or offering services like Transaction Coordination, connecting is a win-win.
3. Community Influencers
Do you know anyone who’s active in local Facebook groups, small business networks, or community projects? Invite them! These folks can help amplify your posts and introduce you to more people in your market. It also helps to stay connected with your local area guide communities.
4. Potential Clients
Scan your friends list for anyone who’s recently talked about moving, buying land, or asking about home ownership. Maybe they’ve even commented on a post or attended one of your open houses. These are warm contacts—and inviting them to your business page keeps you top of mind.
5. Engaged Followers
Look for the people who consistently react to your personal posts or comment when you talk about real estate. These are your supporters—and they’re more likely to interact with your business page, helping your content get seen by more people.
6. Affiliates and Partners
Invite your photographer, videographer, appraiser, and especially past clients, family and friends that you trust. These people can help you grow faster by engaging with your content, sharing your posts, and referring their audiences to your page.
Final Thought
If you’re launching or relaunching your real estate business, every click and comment counts. Be intentional with your Facebook invites. Focus on people who know your work, align with your mission, or live where you serve. This strategy builds a real audience—not just numbers—and gives you the momentum to turn visibility into real results.