Here’s how agents are quietly using RPR to farm smarter—not harder:
1️⃣ Pick Your Farm Area
Start with a neighborhood, zip code, or town where you want to become the go-to agent. In RPR, use the Map Search to zoom into that zone.
Then click:
🔍 Research → Map Search → Draw a polygon or radius
You can filter by:
Owner-occupied vs. absentee
Property type
Sales history
Equity estimates
Years owned
Boom—now you’re targeting exactly who you want to reach.
2️⃣ Export a Prospecting List
Once you’ve refined your area and filters, click:
📥 Create Mailing Labels or Export CSV
You can download a list of up to 2,000 property owners per month—ready for postcards, door-knocking routes, handwritten letters, or targeted social ads.
We’re talkin’:
Long-term owners (ripe for selling)
Out-of-area owners (landlords or second homes)
Properties with strong equity
Homes that haven’t sold in 15+ years
Translation: High-likelihood leads, low resistance.
3️⃣ Drop a Personalized Touch
Pair your RPR export with:
📝 A brief letter or card:
“I noticed you’ve owned your property for over 10 years—just wanted to share a quick market update. If you ever want to know what your home is worth, no strings attached, we’re here to help.”
🎯 A QR code or link:
Drive them to your free home value tool, seller guide, or landing page.
🗣️ A follow-up strategy:
Use your CRM (like Follow Up Boss or Cloze) to add notes, build a smart list, and track future touches.
📈 Bonus RPR Power Moves
Here’s how top agents are getting creative:
🔥 Create Market Reports for your farm and share them quarterly on social or in mailers
🏘️ Search FSBO or Expired Listings (when available via MLS integrations)
🧠 Use RPR to prep for listing appointments with ultra-detailed comps and property intel
📲 Install the RPR app for quick neighborhood stats during showings or door knocking
💡 Pro Tip from the Frontier
You don’t need to farm a giant territory.
Start with 200–500 homes that you can touch consistently.
RPR lets you identify the highest-potential pockets in minutes—so you’re not wasting stamps or time.
🎯 Ready to Farm Smarter?
If you’re on our team, we’ll walk you through how to:
Choose a profitable farm
Build an RPR export
Set up drip campaigns in your CRM
Create mail pieces or door-knocking scripts
Track results and refine
Because you shouldn’t be throwing spaghetti at the wall.
You should be planting seeds with strategy.
🛠 Need Help Getting Started?
We’ll show you the full RPR → CRM → Close pipeline.
It’s not magic. It’s just smart farming done right.