Let’s be real for a second: We all spend time on Facebook. Some of us might even call it “research” while scrolling through posts about puppies, community events, or suspiciously overpriced patio furniture.
But what if you could turn just 15 minutes a day on Facebook into a consistent lead flow for your real estate business?
Here at Big Frontier Group, we believe in working smarter, not harder. So we built a fast, repeatable daily Facebook workflow to help agents (including ourselves) spot motivated sellers, connect with buyers, and build relationships—all without spending a dime on ads.
Ready to scroll with purpose? Let’s do this.
🛠️ Your Facebook Lead Scan Toolkit
Before we dive into the daily workflow, here’s what you’ll need:
✔️ A Facebook account with access to local groups
✔️ Our Lead Scan Keyword List (below)
✔️ A simple Google Sheet to track leads
✔️ The mindset of a helpful human—not a pushy salesperson
🔍 Top Keywords to Search on Facebook (Daily or Weekly)
You can copy/paste these into the Facebook search bar and filter by “Posts” or “Groups” → “Most Recent”:
🏡 For Motivated Sellers:
- “for sale by owner”
- “selling our home”
- “need to sell fast”
- “vacant house”
- “moving out of state”
- “not listed yet”
- “off-market property”
- “divorce sale”
- “estate property”
🛒 For Buyers or Relocators:
- “looking to buy”
- “moving to Colorado”
- “rent to own”
- “relocating soon”
- “affordable housing”
- “need land”
- “tiny home land”
💸 For Investors or Creative Finance Leads:
- “investment property”
- “fix and flip”
- “cash buyers only”
- “wholesale deal”
- “seller financing available”
- “vacation rental potential”
✅ Your 15-Minute Daily Facebook Workflow
⏰ Step 1: Get Set Up (2 min)
- Open Facebook
- Launch your top 5 search terms
- Open your top 3–5 local groups
(Pro tip: Create a bookmark folder with all your go-to links to make this fast.)
🔎 Step 2: Scan Smart (10 min)
Look for posts like:
- 🏠 FSBO listings
- ✈️ “We’re moving next month…”
- 💬 “Anyone know someone who buys land?”
- 🤝 “Looking for a place in [town]”
- 😩 “House needs work, don’t know where to start”
Drop a thoughtful comment if appropriate (“Congrats!” or “Let me know if you need anything!”)
Then DM them privately with something like:
“Hey [Name], I saw your post in [Group] about selling your place. I work with a lot of buyers in that area—have you had much interest yet?”
Keep it chill. The goal is to start a conversation, not close a deal on the first message.
🗂 Step 3: Track It (3 min)
Use a simple spreadsheet with columns like:
| Date | Name | Post Link | Lead Type | Notes | Follow-Up |
|---|
Need one? Just ask—we’ll share our tracker template.
🤝 Step 4: Follow Up (Ongoing)
Set reminders to circle back in 2–3 days. If they ghost you, no worries—you planted the seed. If they respond, be helpful, not salesy.
Got a land buyer list? Share it.
Know a great contractor? Recommend them.
Build trust first, and the deals will follow.
🎯 Bonus Tips
- Set a daily reminder in your calendar—stick with it!
- Don’t over-comment in groups or look spammy. One good convo is better than 10 throwaway likes.
- Rotate your keywords every few days to keep things fresh
- Want to go deeper? Try the same searches in Marketplace!
💬 Final Thoughts
Finding leads on Facebook isn’t about chasing—it’s about showing up, staying consistent, and being visible in the right places.
And once you get the hang of it? That 15 minutes a day adds up fast. You’ll have a steady stream of contacts, conversations, and closings before you know it.
At Big Frontier Group, we’re always looking for agents who want to grow smarter, faster, and with better systems. Sound like you?