Let’s face it—Facebook can be a haystack. But when you know what to search for, the needles (aka real leads) start jumping out at you.
Every day, people go on Facebook to ask questions, vent frustrations, and share big life transitions. If you’re paying attention—and searching with intention—you can show up exactly when they need a real estate expert.
At Big Frontier Group, we train our agents to use Facebook as a lead farm, not a time sink. Here’s our proven list of search terms to help you find buyers, sellers, investors, and move-ready contacts—in as little as 10–15 minutes a day.
🔍 General Real Estate Keywords
Use these to spot people who are actively thinking about buying, selling, or needing guidance.
-
“moving to [City/Area Name]”
-
“selling my house”
-
“buying a home in [City/Area Name]”
-
“looking for a Realtor”
-
“affordable housing in [City/Area Name]”
-
“how to sell my home”
-
“first-time homebuyer”
-
“help with down payment”
-
“real estate advice”
📍 Local Area–Focused Keywords
These zoom in on your local market knowledge and let you connect with people right in your zone.
-
“[City/Area Name] homes for sale”
-
“[City/Area Name] real estate”
-
“land for sale in [City/Area Name]”
-
“mountain property in Colorado”
-
“[City/Area Name] property listings”
-
“best schools in [City/Area Name]”
-
“[City/Area Name] housing market”
-
“[City/Area Name] rentals”
-
“living in [City/Area Name]”
-
“neighborhoods in [City/Area Name]”
⏱️ Situational & Life-Change Keywords
Real estate moves are often triggered by life moments. These keywords help you catch people right at the pivot.
-
“job relocation to [City/Area Name]”
-
“divorce and selling a house”
-
“inherited property”
-
“downsizing my home”
-
“need a bigger house”
-
“selling land in [City/Area Name]”
-
“open houses in [City/Area Name]”
-
“real estate investing in [City/Area Name]”
-
“fix and flip [City/Area Name]”
-
“best Realtor in [City/Area Name]”
💬 Emotion-Driven & Decision-Stage Keywords
These capture the human side of real estate—the hopes, stress, and transitions people are navigating.
-
“can’t afford rent anymore”
-
“looking for a fresh start”
-
“dream home in [City/Area Name]”
-
“leaving [City/Area Name]”
-
“building a home vs. buying”
-
“where to live in Colorado”
-
“ready to retire in [City/Area Name]”
-
“foreclosures in [City/Area Name]”
-
“need help selling my house”
-
“family-friendly neighborhoods in [City/Area Name]”
🏘️ Community Engagement Keywords
Use these to get visible, add value, and show up as the local expert in everyday neighborhood conversations.
-
“[City/Area Name] community groups”
-
“local business recommendations [City/Area Name]”
-
“neighborhood events in [City/Area Name]”
-
“moving tips for [City/Area Name]”
-
“[City/Area Name] relocation services”
💡 How to Engage Once You Find a Match
👉 Step 1: Add a comment that’s real and relevant.
Example:
“Congrats on the move! Let me know if you ever need a local resource—I’m based nearby.”
👉 Step 2: Send a direct message (DM) with value, not pressure.
Example:
“Hey [Name], saw your post about selling your home in [City]—I work with buyers in that area all the time. Let me know if you need anything!”
👉 Step 3: Invite them to connect.
Share your website, point them to your page, or send a helpful article or search link.
👉 Step 4: Track and follow up.
Even a quick spreadsheet can keep your pipeline organized. Don’t have one? We’ll send you ours—just ask.
🧠 Final Thoughts: Consistency Wins
Facebook farming isn’t about instant wins. It’s about daily visibility, authentic value, and showing up where the conversations are already happening.
If you do this every day—even for 10 minutes—you’ll start to build a steady stream of warm, local leads who already see you as the helpful expert in their corner.
Let’s be honest: the agents who commit to this kind of consistent, real-world engagement?
They’re the ones who stay booked and trusted.
🎯 Want a smarter system to help you get there?
We’re Big Frontier Group, and this is how we roll.