Whether you’re working with a wide-eyed first-time buyer or a savvy investor who’s seen it all, every showing is a chance to earn trust and move the relationship forward.
Here’s how we keep buyer showings at Big Frontier Group smooth, professional, and downright memorable—from start to finish.
✅ BEFORE THE SHOWING
1. Know the Buyer’s Why
Before you unlock a single door, get clear on what really matters to them—lifestyle, budget, must-haves, and long-term goals. Ask good questions. Then listen better.
2. Do Your Homework
Review the MLS details, property history, neighborhood insights, and potential red flags (HOAs, flood zones, weird zoning stuff). Being caught off guard = losing credibility.
3. Prep Like a Pro
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Arrive early and do a quick walkthrough
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Lights on, blinds open
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Tidy up if needed (yes, bring gloves or wipes)
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Bring listing printouts or digital packets
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Preload GPS routes for a seamless tour
4. Set the Tone
Start with a warm welcome and a quick game plan:
“Let’s walk this one together and feel it out. Take your time, and ask anything that comes up.”
🏡 DURING THE SHOWING
5. Lead—Don’t Hover
Open doors. Guide the flow. Then back off and let them explore. People need space to imagine themselves living there—not feel like they’re on a guided museum tour.
6. Read the Room
Watch their reactions. Are they lighting up in the kitchen? Quiet in the backyard? Mirror their cues and ask gentle questions:
“What’s standing out to you so far?”
“Could you see yourself waking up here?”
7. Highlight Pros & Cons (Tactfully)
You’re not there to sell—you’re there to serve.
“This view adds long-term value.”
“That’s probably a quick cosmetic fix, but we’d want to verify.”
8. Be Honest, Be Neutral
If something’s off, don’t pretend otherwise. Clients value your transparency. Just don’t overshare your personal taste unless it adds insight.
9. Keep an Eye on the Clock
Time can get away during showings. Keep the energy moving and stay on schedule—especially if multiple properties are lined up.
✍️ AFTER THE SHOWING
10. Recap & Clarify
Before driving off, always ask:
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“What did you think?”
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“Could you see yourself living here?”
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“Is this a yes, a maybe, or a no?”
Log it in your CRM while the memory is fresh.
11. Set a Clear Next Step
Don’t end on “let me know.” Be proactive:
“Want me to schedule a second look?”
“I’ll pull the disclosures and comps tonight.”
“Should we talk offer strategy?”
12. Follow Up the Same Day
Send a personalized text or email that shows you paid attention:
“Loved walking that property with you today. Your face in that backyard said a lot!”
🔁 BONUS TIPS FOR SEASONED PROS
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Keep extra booties + a collapsible shoe rack in the car
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Pack light snacks and waters for long showings
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Be ready to pivot if something’s a bust—offer to drive by a nearby option
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Use your “Deal Breaker Detector” to help them remember what really matters
📣 Final Thought: Every Showing Builds Your Brand
Even if the house isn’t the one, your professionalism should always be on point. That’s how you build loyalty, referrals, and repeat business.
Because in this business, it’s not just about the house—it’s about how you make people feel walking through it.
Want to be part of a team that sweats the small stuff and shows up like a pro every time?