In real estate, timing is everything—and the faster you can understand a client’s needs, the smoother the journey. Whether you’re working with first-time buyers or seasoned investors, having a reliable conversation framework helps you build trust, stay focused, and close confidently.
That’s where LPMAMA comes in.
It’s not just an acronym—it’s a proven, powerful guide that top agents use to qualify leads, understand motivation, and move clients from inquiry to closing with clarity. Let’s walk through what it means and how to use it in your business today.
💬 What is LPMAMA?
LPMAMA is a simple conversation structure that stands for:
L – Location
P – Price
M – Motivation
A – Agent
M – Mortgage
A – Appointment
Let’s break it down:
📍 L – Location: Where Do They Want to Call Home?
Start with the dream. Ask where they picture themselves living—city vibe, rural retreat, mountain views, or small-town life. The clearer you get on location, the better you can filter listings and showcase your local expertise.
👉 Use this moment to drop market insights or reference school districts, area guides, or specific neighborhoods you know will resonate.
💰 P – Price: What’s Their Budget?
This is where clarity prevents chaos.
Ask: “Have you been pre-approved yet?” or “What price range are you comfortable with?”
If they haven’t started financing, that’s your opportunity to connect them with a trusted lender. You can also guide them toward helpful resources like our Client Resources to help them feel confident moving forward.
🎯 M – Motivation: Why Now?
Understanding the “why” behind a move unlocks their urgency. Are they relocating for work? Downsizing? Growing their household?
This shapes how you communicate, how quickly you act, and what options you prioritize. Motivation fuels momentum.
🤝 A – Agent: Are They Already Working with Someone?
This is critical. Ask clearly and respectfully:
“Are you already working with another agent?”
If they are—wish them well.
If they aren’t—now’s your chance to shine. Let them know what it’s like to work with you and your team. And if you need backup? Introduce them to someone on the Big Frontier Group team who’s a better fit based on location or schedule.
💳 M – Mortgage: Are They Financially Ready?
We touched on budget, but now’s the time to clarify how they plan to purchase. Are they cash-ready? Using a VA loan? Still shopping lenders?
Help them connect with great professionals or point them to resources like our Financing Category as needed. The goal is to remove friction before it shows up.
📆 A – Appointment: When Can You Start?
This is where conversation turns into commitment.
Ask: “When would you like to start touring homes?”
Lock in a day and time. Get it on the books. This isn’t just about scheduling—it’s about signaling action and building a plan.
✅ Why LPMAMA Works
This script works because it:
- Builds trust – Clients feel seen, not sold to.
- Keeps you organized – You collect exactly what you need without jumping around.
- Moves you forward – You avoid dead-end convos and focus on the leads that are ready.
📚 Ready to Level Up?
LPMAMA is just the beginning. If you’re growing your real estate career and want access to scripts, systems, and support that actually work, check out our Agent Training & Resources.
Want to work with a team that helps you master this stuff (without the ego or fluff)? Join the team and build something bigger with Big Frontier Group.