How to Show Up Online Without Losing Your Mind (or Your Day)
You don’t need to be an influencer to win on social media—you just need a strategy that works for you.
At Big Frontier Group, we help agents show up with purpose, personality, and consistency—without getting lost in the scroll. Whether you're starting from scratch or tired of winging it, this guide breaks down a real-world, sustainable social strategy that actually grows your business.
🎯 Step 1: Define Your Mission (Not Just Your Brand)
Don’t start with “what should I post?”
Start with “what do I want people to feel and remember about me?”
Are you the:
Go-to resource for land and rural property?
Fierce negotiator who protects her clients?
Hyper-local community expert?
Warm, helpful guide for nervous first-timers?
Your voice = your advantage. Use it.
📸 Step 2: Pick Your Primary Platform(s)
You don’t need to be everywhere—just where your people are.
We recommend agents start with:
Facebook: for local engagement, groups, and referrals
Instagram: for visual storytelling, personality, and brand-building
Google Business Profile: for SEO and credibility (often overlooked!)
Optional: YouTube or TikTok for agents who love video and niche content
👉 Focus on 1–2 platforms you can manage well before expanding.
🧭 Step 3: Use the 4-1-1 Content Rule
Too many agents either ghost their feed or only post listings.
Here’s a better mix:
4 Value Posts: Tips, market updates, community highlights
1 Personal Post: Show who you are (hikes, pets, kitchen reno, etc.)
1 Offer or CTA: “Want a free home value report?” or “Here’s what just hit the market”
This keeps you visible, relevant, and trustworthy.
🛠 Step 4: Use Templates + Tools to Save Time
You don’t need to reinvent the wheel. Use tools like:
Canva: for branded post templates
Loomly: for scheduling and content ideas
ChatGPT (hey, that’s me 👋): for writing captions, content calendars, and more
Pro tip: Batch your posts one week or one month at a time.
🧩 Step 5: Use Stories and Reels to Build Connection
Stories > Perfection.
Reels > Algorithm Juice.
Use these to:
Walk through listings
Share behind-the-scenes moments
Give quick tips (e.g. “3 things to know before buying land in Colorado”)
React to market news or real estate myths
People follow you more than the content. So be real. Be present. Be helpful.
🤝 Step 6: Engage More Than You Broadcast
Social is not a billboard—it’s a dinner party. Don’t just post and ghost.
Do this daily (or at least a few times a week):
Comment on others’ posts (especially local biz, past clients, friends)
Respond to DMs with helpful info
Like and share community events
Drop into Facebook Groups to answer questions
This builds a warm audience that converts over time.
🔁 Step 7: Repurpose Everything
That email you wrote? Make it a post.
That post you made? Turn it into a Reel.
That Reel? Transcribe it into a blog.
Repetition = Recognition.
Recognition = Trust.
Trust = Referrals.
🧠 Step 8: Track What’s Working
Look at:
Which posts get the most engagement?
What brings in DMs or replies?
What makes people say “I see you everywhere”?
Double down on those. Ditch the rest.
🌄 Final Word: Be Someone Worth Following
The best social media strategy is rooted in real value and real consistency.
At Big Frontier Group, we coach agents to show up with clarity, authenticity, and a bit of grit. You don’t have to do it all—but you do have to do something.
Start showing up as you. The right people will find you.