How to Recruit at eXp Realty Without Being Spammy

Let’s get something straight: nobody likes spammy recruiting.

Not you.
Not the agents you're trying to connect with.
And definitely not the good ones you actually want to work with.

At Big Frontier Group, we believe there’s a better way to grow your revenue share group—one based on honesty, connection, and actual value.

If you’re looking to build a team or attract agents to your network at eXp Realty (without turning into a social media cliché), this post is for you.

🧠 Step 1: Shift Your Mindset — You’re Not Selling eXp, You’re Offering Support

Stop thinking like a recruiter. Start thinking like a guide.

You’re not here to pitch a company—you’re here to offer:

  • A better system

  • Real mentorship

  • Shared tools and insight

  • A different way to work

Once you adopt that mindset, the conversation shifts from “Here’s why you should join eXp” to “How can I help you solve what’s not working?”

🤝 Step 2: Lead with Relationships, Not Links

Nobody wants to click a “join my team” link from someone they barely know.

Instead:

  • Reconnect with old colleagues

  • Show up consistently in real estate groups with value-based comments

  • Congratulate other agents on wins

  • Ask questions and be helpful without expecting anything back

Relationships build curiosity—and curiosity opens the door.

📣 Step 3: Tell Your Real Story (Not the Scripted One)

The most powerful recruiting tool you have is your own experience.

Try something like:

“When I was with my last brokerage, I felt like I was giving away half my commission and still building someone else’s business. I switched to eXp with Big Frontier Group because I wanted more ownership, better tools, and the freedom to live where I want.”

Then stop. Let them ask the next question.

Story sells. Hype repels.

🛠️ Step 4: Show, Don’t Sell

Instead of pitching eXp, offer resources:

  • Share a Google Doc of helpful buyer scripts

  • Send over a breakdown of how you set up your CRM

  • Invite them to a free mastermind or agent Q&A

  • Offer to screen-share your marketing system

When agents see how you’re working differently, they’ll ask how you got there.

That’s your moment.

🧭 Step 5: Know What You Actually Offer

Revenue share is one piece—but it’s not the full picture. What can you personally offer an agent who joins under you?

At Big Frontier Group, we give agents:

  • 1:1 onboarding help

  • CRM setup and lead gen coaching

  • Slack-based daily support

  • Access to Fast Forward Movement

  • Rural systems, land tools, listing templates, and more

If you're not offering real value, it’s no wonder agents aren't joining you. But if you are—say so clearly and confidently.

🚫 What to Avoid

Let’s just say it:

❌ Cold DMs that say “You’d crush it at eXp”
❌ Posts that sound like a timeshare pitch
❌ Buzzword soup about “freedom, collaboration, and growth” with no substance
❌ Tagging 47 people in a “grateful for this opportunity” graphic
❌ Leading with revenue share numbers instead of real value

People aren’t stupid—and good agents especially see through the noise.

🎯 Be the Kind of Sponsor You Would Want

You don’t need to be a top producer or social media star to grow your group.
You just need to be:

  • Honest

  • Available

  • Helpful

  • And able to point to systems that work

Be someone agents can trust with their career move—and they’ll refer others, too.

📲 Ready to Build a Revenue Share Group That Feels Good?

At Big Frontier Group, we support agents who want to grow intentionally. If you're already with eXp and want to lead authentically—or you're thinking about joining under a team that supports you the right way—we’re here to talk!