At Big Frontier Group, we believe the best agents aren’t just lucky—they’re intentional. They plant, they tend, they harvest. Over and over again.
We’re not about quick hits and one-off deals. We’re about helping you build something fertile. Something that feeds you, season after season. Something you own.
This isn’t lead-chasing.
This is lead farming.
🌱 STEP 1: Prep Your Soil
Healthy lead farming starts with strong groundwork—your values, your voice, and your vision. Ask yourself:
- Who do I want to serve?
- Where do I want to grow roots?
- What makes me different?
Start by identifying your “farm”—whether that’s a geographic area, a niche market, or a shared interest group. If you plant everywhere, you grow nowhere.
Pick your plot and commit.
🌦️ STEP 2: Plant with Purpose
Start sowing seeds—conversations, relationships, helpful content, community visibility. The goal? To become known, trusted, and top-of-mind in your zone.
Ways to start planting:
- Introduce yourself to neighbors, business owners, and groups
- Post regularly about market updates, home tips, and local life
- Volunteer or show up at local events
- Drop helpful postcards or mailers (not just fluff)
- Create a Google pin for your area expertise
We’ll show you exactly how to automate your efforts while keeping it human.
💧 STEP 3: Water Consistently
You don’t plant a seed and walk away. You check in. You nurture. You give it what it needs to grow.
That means:
- Staying in touch (calls, texts, DMs, newsletters)
- Answering questions before they ask
- Showing up in their inbox or social feed with actual value
Consistency > Charisma. We’ll give you the templates and timing so you never feel lost.
🌿 STEP 4: Tend the Field
Not every seed sprouts on day one. Some take months. Some take years.
But if you keep showing up with patience, presence, and purpose, the field will grow. So how do you tend?
- Track your interactions in your CRM
- Tag smartly: warm leads, referrals, investors, locals, etc.
- Log birthdays, kids’ names, favorite taco spots—details matter
- Make real estate part of the relationship—but not the whole thing
At Big Frontier, we call this “staying rooted.” It’s the difference between being forgettable and being the one they trust.
🌾 STEP 5: Harvest with Care
When a lead finally raises their hand, be ready. Not pushy. Not sloppy. Ready.
- Respond fast (speed wins)
- Listen more than you pitch
- Show up on time, informed, and dialed in
- Make it easy to say yes
The best part? When your lead farm is healthy, harvests are regular. No more feast-or-famine. No more guesswork.
🔄 STEP 6: Reseed the Soil
After every harvest, what do great farmers do?
They reseed. They replant. They prep for the next season.
- Ask for referrals
- Stay in touch after closing
- Share success stories with your farm
- Keep improving your systems
This is where real businesses are born—when past clients start becoming your future crop.
🚜 Come Farm With Us
At Big Frontier Group, we help agents become self-sufficient, respected, and rooted in their communities. We’ll give you the tools. The plan. The mentorship.
All you have to bring is the hustle—and the heart.
You plant.
You grow.
You thrive.