At Big Frontier Group, we believe real estate success isn’t built on luck—it’s built on consistent daily effort. If you want to grow a thriving business, you can’t just fish for leads—you’ve got to farm them.
That means checking your fields every day, planting seeds in the right places, and nurturing the connections that matter.
Here’s our daily lead farming checklist—the exact strategies we use to stay ahead, uncover new opportunities, and build real relationships.
1. 🌟 For Sale By Owner (FSBO) Listings
FSBO sellers are often overwhelmed or misinformed—and you can be the one who brings clarity.
Where to Check Daily:
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Craigslist → Housing → “By Owner”
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Facebook Marketplace & FSBO Groups
Pro Tip: Skip the hard sell. Offer a free market analysis or tips on navigating their process—build trust first.
2. ⏱️ Expired and Withdrawn Listings
These are homeowners who tried and failed to sell—which means they likely still need to move. Great agents step in with solutions and empathy.
Check your MLS daily for:
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Recent expires
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Listings withdrawn in the last 7–14 days
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Homes that were overpriced or poorly marketed
3. ⚠️ Pre-Foreclosures & Foreclosures
Distressed sellers need options. You can be their way out.
Sources to Monitor:
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Local county court websites
Pro Tip: Lead with heart. Compassion + options builds instant credibility.
4. 💬 Social Media Groups & Local Forums
Facebook Groups, Nextdoor, Reddit, and community message boards are overflowing with conversations about real estate—if you know where to look.
What to do:
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Monitor keywords like “moving,” “renting,” or “listing”
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Join neighborhood-specific or relocation groups
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Answer questions, offer insight, and be a resource
5. 🏠 Rental Listings
Tenants often become first-time buyers. And landlords? They might be ready to cash out.
Check Daily:
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Craigslist Rentals
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Zillow → Rental section
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Local property management websites
Tip: Reach out with a friendly “ever thought about buying or selling?” message—don’t overthink it.
6. 🤝 Open Houses
Even if it’s not your listing, open houses offer face-to-face lead gen.
Ways to Farm:
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Attend open houses and introduce yourself
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Host for other agents in your office
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Follow up with visitors (and agents) you meet
7. 🗓️ Local Events & Networking Opportunities
Lead farming also happens offline.
Where to Look:
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Chamber of Commerce events
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Coffee meetups & community fairs
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Networking happy hours
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Neighborhood yard sales & festivals
🎯 Aim for genuine connection, not just business cards.
8. 📜 Probate and Estate Sales
These sellers often need help navigating emotional, high-stakes decisions.
Where to Watch:
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Local newspapers or legal publications
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Public probate court records
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Estate attorneys and paralegals
Build referral relationships with professionals who already serve these families.
9. 🧩 Community Involvement
It’s not just where you work—it’s where you live and serve. That makes a difference.
Great Sources:
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School and PTA boards
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Faith groups or service clubs
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Fitness studios and outdoor groups
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Volunteer events
💡 Real conversations create real leads. People will refer you when they trust you.
10. 💼 Your CRM = Your Goldmine
It’s easy to overlook what’s already in your system.
Daily Actions:
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Send 2–5 check-ins
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Follow up with warm leads
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Ask past clients for referrals
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Update contact tags or notes
👉 Use our onboarding CRM guide to stay organized →
🌾 Real Growth Comes from Daily Habits
There’s no magic wand in real estate—just habits, hustle, and heart.
You don’t need to hit every source every day. Pick 3–5, commit to them, and show up consistently. The more value you offer and the more presence you have, the more your business will grow organically.
📣 Need systems, support, or coaching?
We’ve got tools, mentorship, and strategies to help you go from part-time to powerhouse.